Get a load of this... People who pay for their tickets to watch the Olympics will be booted out of the stadiums if caught consuming a product that competes with a sponsor. So, if you choose to drink Pepsi, you'll be asked to leave; as the Coke is a sponsor. Check out some news articles here & here. Even the athletes are being asked not to brand themselves with competiting products.
This is just stupid, or I should say asinine [a word I'm beginning to use more often, now that I visit Fark often]. What next, people at home will not be able to change channels during commercials to "protect" the sponsors?